Thursday, 8 May 2014

Advertising Strategies

In Room 209, we are analyzing and creating ads and looking at the strategies advertisers use to sell a product. Ads are used to persuade people to purchase or do something. They can also be used to entertain and inform.

We have explored Persuasive Advertising Strategies like:
  • Amazing Toys/Amazing Abilities
  • Avante Garde
  • Bandwagon
  • Bribery
  • Cute Characters
  • Excitement
  • Facts and Figures/Expert Opinion
  • Family Fun/Ideal Kids and Family/Plain Folks
  • Heartstrings
  • Magic Ingredients
  • Patriotism
  • Put Downs
  • Scale
  • Snob Appeal/Are You Cool Enough?
  • Star Power
  • Transfer
  • Weasel Words
For more information on our advertising unit (integrated Language, Science, Health, Social Studies, Math and Art), check out our working document. This includes notes from class discussions and Success Criteria for each step of the process.

Below is the slideshow that we are currently working on.
Success Criteria:
-select an interesting ad
-write down the message the advertisers are communicating (the deeper the better!)
-write down whether you think this is an honest advertisement or not and why
-add a shape with the advertising strategies(s) used

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